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USTA Block Party Grants Available

January 20, 2010 08:01 PM

Host a Tennis Block Party in your town!

Tennis Block Parties are an integral part of the USTA’s Tennis Month promotional platform designed to kick off the outdoor tennis season in May. Tennis Block Parties are easy to organize and provide a great platform to promote your local tennis programs to players of all ages and abilities. These events can be hosted at any public facility and should feature two to three hours of tennis instruction, interactive games, and attractions for player of all ages and abilities.

These events showcase the unparalleled health and social benefits of tennis in a fun and dynamic way while achieving three main goals:
  *Introduce new players to the game and your local programs
  *Generate excitement in players
  *Create awareness about the USTA and its programs

Interested sites should go to WWW.USTA.COM/BLOCKPARTY to register for the potential grant. Applications must be submitted by March 31, 2010 to be eligible for grants.

Once registered, you will have access to downloadable marketing materials and printed tips to help make your Block Party a success. Your event will also be featured on www.USTA.com and www.Active.com!

Grant amounts are $250.

Tennis Block Party Grants
The USTA offers grants to local Tennis Block Party organizers with the goal of increasing attendance at and awareness of the events.

The 2010 Tennis Block Party Site Commitment form must be completed to be considered for a grant.

Applications for grants are being accepted from Jan. 11, 2010-March 31, 2010. Again, visit www.usta.com/blockparty to enter your site's application online.

Local Tennis Block Party organizers may still register to host a Block Party after the acceptance date, but these submissions will not be considered for grants.

Criteria for Approval

Tennis Block Party Grant amounts range based on the following:

 *Criteria for grant approval
 *Ability to host the event in May
 *Active USTA Member Organization
 *Commitment to run USTA Jr. Team Tennis and the QuickStart Tennis Format
 *Public facility

  *History of Tennis Block Party
(only applicable to those who have hosted Tennis Block Parties in the past):                                          
 - 2009 Tennis Block Party Recap completion   -  Past performance (minimum number of attendees)

Distribution of Grant Funds
*100% of the grant will be distributed upon submission of the following by June 28, 2010:

(NOTE: Failure to respond by June 28, 2010 will result in forfeiture of the grant. If sections choose to provide grant money before the recap is submitted, the section will be responsible for obtaining the recap in order to be reimbursed by USTA National)

  * Fully complete Tennis Block Party Recap Form
  * Samples of marketing materials used in conjunction with the event
  * Receipts for marketing materials

Usage of Grant Funds
Grant funds may ONLY be used for marketing purposes including:
 - The creation and distribution of event posters, flyers, postcards, web banners, event banners and print ads.
 - Media buys to promote the Tennis Block Party

Grant funds may NOT be used for hospitality, tennis professionals, celebrities, T-Shirts, balloons, water, etc.

For more information on USTA Tennis Block Parties, contact USTA Southwest Marketing and Communications Manager, Jeff Sikes at sikes@southwest.usta.com or (480) 289-2351 x. 109.